Today, someone in your city is searching for a business like yours.
Google's AI is about to name one.
It only recommends one to three businesses, and most local companies never make that list.
Proposta makes sure yours is one of them, with your real pricing, your real availability, and a direct link to book you.
50 founding pilot spots · $25/month locked for life
Google AI Overviews are sending customers to service businesses. Just not yours.
When an AI Overview appears for a service query in your city, it cites one to three businesses, and users are far less likely to scroll past it. Getting cited requires a profile Google's AI can actually read. Right now, you almost certainly don't have one.
This is what Google AI Overviews look like for your trade.
Try a quick service search or a full question below. See the two ways Google AI cites a business, by automatic location match or by published content, and what happens to businesses with neither.
Concept illustration of Google AI Overview citation behavior. Results are representative, not live Google output.
From invisible to AI-cited.
Tell us about your business, the services you offer, and where you already track jobs and bookings. No developer needed, nothing to install.
LocalBusiness, FAQPage, Service, and Review schema, plus a pricing guide for every service you offer, built from your real data, not a generic template.
We track what's earning AI Overview citations in your trade and city and update your profile accordingly. This is the part that compounds over time.
A weekly summary of what got cited, what came through, and what we're doing next. Not guesses, measured results.
The longer you stay, the more often you get cited.
This is why the subscription compounds instead of just maintaining what the setup built.
We track what's actually earning you citations in your trade and city, then apply what's working back to your profile automatically. Publish, measure, improve, every week you stay.
A plumber in Phoenix who earns a citation with a specific approach helps every plumber we work with. Businesses outside Proposta see none of this.
What we changed, what it did, and what's next. Measured against real citation outcomes each week, not a guess dressed up as one.
Start now, lock in the rate for life.
This is a founding rate for the first 50 clients, while delivery is hands-on. It will not go up for as long as you remain a client. Non-founding pricing, for whoever comes after, is still being worked out.
- ✓AI visibility audit across real customer search queries
- ✓Complete schema foundation: LocalBusiness, Service, FAQPage, and an llms.txt file for AI crawlers
- ✓Google Business Profile sync and entity authority setup
- ✓Weekly citation tracking and optimization
- ✓Review-request flow tied to job completion
- ✓Weekly report showing what got cited and what came through
Real payment data from Square, so Mullet sees your actual sales, not just what hits the bank. Direct sync with your field-service software, so job records and reviews build your Knowledge Catalog automatically. And CRM integration, so a Proposta booking creates a real contact on your end, not just a click we track.
Our guarantee
Miss our 3-week build deadline and your next month is free. Genuinely zero movement after 90 days and we extend your rate at no cost for as long as it takes. Never a refund or a fee tied to results.
Straight answers.
What exactly is a Google AI Overview, and why does it matter?+
It's the AI-generated answer box that now appears at the top of nearly half of all Google searches. When someone searches for a local service, it cites one to three businesses it considers most authoritative. Being cited is now more valuable than ranking on page one, and getting cited requires a profile Google's AI can actually read, which is exactly what Proposta builds and maintains for your business.
How is this different from hiring an SEO agency?+
A traditional SEO agency optimizes your ranking in the old blue-link results. Proposta optimizes the profile Google's AI actually reads, which runs on different logic entirely: AI Overviews cite the most authoritative, specific source for a query, not necessarily the highest-ranked page.
Why is this only available to Business Operator customers?+
Proposta started as its own idea, but it made more sense folded into Mullet as an add-on for businesses already on our top Business tier, rather than a separate subscription to manage and pay for elsewhere.
Does this work for my type of business?+
If you provide a service, HVAC, plumbing, accounting, legal, consulting, cleaning, catering, landscaping, or similar, Proposta is built for you. If you primarily sell physical products online, this isn't the right fit yet.
Who owns the data and content my business generates?+
You do, completely. If you ever cancel, we export your full profile and citation reports to you.
What happens once the 50 founding spots are filled?+
We're keeping this to 50 concurrent clients while delivery is hands-on, one consultant working closely with each business. Once we've built the process out and can take on more, later customers join at a higher, non-founding rate. Founding clients keep $25/month for as long as they stay.